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Design, More
Why packaging designers can’t forget about logos
Branding and logos are intertwined, but they aren’t the same thing. You can have a logo without a brand, but you can’t have a successful brand without a logo. It’s like going out on a date with someone with a fantastic personality but who is, in fact, a body-less cosmic vapor. It may seem clichéd…
Design, More
4 Inspiring Label Designs Based on Product Names.
A graphic, labeling, and packaging design company will take its design cues from its clients’ brand culture. If it is a boutique, family-owned brand, the design will reflect that by incorporating familial elements into the overall aesthetic. If the brand is a strong corporate entity, the logo will represent stability, trustworthiness and endurance. If the…
Design
How To Make Your Packaging Design Work Online.
Packaging works online pretty much the same way it works in stores — only with less emphasis on product protection, use and value, and more on whether it looks good in a thumbnail. This may be one of our most important articles this year. Strategic packaging design is equally if not more important for online…
Design
Top 5 Crazy Packaging Design Concepts That Actually Worked.
The imitable Jack Nicholson uttered one of the great movie insults of all time in the 1997 film “As Good As It Gets” when he instructed an annoying neighbor to “Sell crazy someplace else; we’re all stocked up here.” Ascribing to the “so crazy it just might work” philosophy isn’t usually the ideal strategy when…
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