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Design

Top 5 Universally Hated Packaging Substrates

There must be an unrecognized global shortage of packaging design companies; why else would horrible package designs still linger on our shelves, in spite of the collective public hatred of them? Not that you needed to be reminded, but here are a few roundly despised categories of product packaging. Please take note so that you…

Design

7 Friendlier High-Energy Food Packaging Designs

Why, oh why have we collectively decided that package design for energy drinks, bars and supplements should first be approved by Satan’s minions? At what point did “energy” become synonymous with ancient devilry? If you notice, nearly every energy drink bottle or can is black and/or red with gothic lettering and the occasional flame and…

Design

The 9 Most Edible-Looking Food Labels.

We occasionally get a bee in our bonnets to explore examples of really interesting and successful food packaging and label designs. However, we’ve also noticed that such packaging and label designs are extremely difficult to find. Most of the best food and drink designs are either very obscure or don’t actually exist in the marketplace…

Design, More

Why packaging designers can’t forget about logos

Branding and logos are intertwined, but they aren’t the same thing. You can have a logo without a brand, but you can’t have a successful brand without a logo. It’s like going out on a date with someone with a fantastic personality but who is, in fact, a body-less cosmic vapor. It may seem clichรฉd…

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