Crafting standout names through a data-driven process.
Data-driven brand and product naming transformed G Fuel from a niche sports supplement to the premier energy drink for gamers, driving brand growth to $350 million in sales and establishing market leadership in the competitive gaming beverage category.
Process.
Our brand development process.
- Position: Fortune 500 strategies combined with a proprietary methodology to create unique name positioning that realizes full market potential.
- Design: Rooted in a deep understanding of high-value consumer segments, resulting in brand and product names that drives product trial and fosters repeat purchases.
- Test: Utilize data-driven insights and consumer feedback to refine and validate each name, iterating for maximum shelf impact and purchase intent.
Integration.
Successful naming begins and ends with an integrated approach.
Powerful product and brand names communicate your company’s unique value proposition and nurture strong emotional connections with the target audience. Our integrated process researches, brainstorms, designs and tests to create evocative, memorable brand and product names that drive trial and create memorability.
Strategic Evaluation:
Based on consumer feedback alongside our expertise, we assess names based on memorability, relevance, and differentiation. Our naming scorecard provides an objective picture to ensure your strategy resonates with the audience, providing a clear path forward.
Positioning Assessment
Effectively differentiate exceptional product names from weaker options by evaluating them on key attributes, including appeal, creativity, relevance, and more, resulting in a name that resonates with your audience and strengthens your brand’s identity.
Name Testing
Increase the likelihood of your product’s success by employing consumer testing to discover the perfect name. By analyzing how your target market perceives each potential name, we ensure that it aligns seamlessly with your brand strategy.
Frequently Asked Question
What Role Does Naming Play In The Overall Branding Strategy?
A brand and product name are the words most responsible for developing and nurturing brand recognition. In a branding strategy, names must be carefully considered as individual components and as a part of a complete brand architecture. Brand name creation is a vital component of this process. It involves crafting a name that encapsulates the brand’s identity and values while being memorable, pronounceable, and evocative for the target audience. The right brand name enhances recall, fosters positive associations, and differentiates the brand in a crowded marketplace.
The brand name also plays a pivotal role in forming the brand’s visual identity. It’s the name that inspires elements such as logo design, typography, and color palette, creating a unified and consistent brand image. The interplay between brand name creation and visual identity is vital to long-term branding, as these elements work together to present a cohesive picture of the brand in a consumer’s mind.
How much do you charge for product and brand naming services?
Unlike the traditional product and brand naming agency, SmashBrand has developed a proprietary approach to brand development called the Path To Performance™, a roadmap taking brands from conception to retail-ready. Our process includes brand strategy, brand design, and brand testing. Projects start at $25,000.00, but we’re happy to discuss unconventional opportunities for promising partnerships.
How Long Does The Product & Brand Naming Process Take?
Speaking specifically to our role as a naming agency, the process in isolation will take approximately 1-month to complete. When you engage with us for full brand development services, you can expect a 4-6 month process to complete all strategy, design, and testing services.
Do you offer brand and product renaming?
Yes. Our agency will perform a complete brand diagnosis and consumer research to understand the strengths and weaknesses of the current name. This process creates a solid foundation for performing product or brand renaming services.
How do you ensure the brand name aligns with our target audience?
Through an iterative process, our brand and product naming services undergo several rounds of refinement, where we create naming concepts tested with consumers who fit your target audience.
What Type of Brand Research Do You Perform?
Our product and brand naming process includes a comprehensive research process where we analyze the brand, category, retailers, and consumers to identify the best opportunities for creating a stand-out name. This process is a part of every brand strategy service we offer at SmashBrand.
What Type of Name Testing Do You Perform?
We perform performance naming services where a list of questions is presented to consumers while they view a list of potential names. We then ask these individuals to decide based on the question. Our in-house testing allows our strategy, creative, and testing teams to work hand in hand.
How can improved naming lead to better market performance?
A compelling and memorable brand name can resonate with consumers, leading to increased brand recognition, higher purchase intent, and stronger customer loyalty.
What industries do you specialize in for brand and product naming?
As a brand naming agency, we work with various industries, including food and beverage, pet, cosmetics, technology, and home goods. While our services best fit tangible products in the CPG industry, we are open to discussing these services with other sectors.
Can you help us with the proposed names' trademark and domain availability checks?
Yes, we do the basic USPTO checks for conflicts and registration barriers while presenting domain name availability.
How many name concepts do you typically provide for each product?
The total quantity of concepts varies from project to project, but 4-8 is common for naming ideas. In some cases, our naming services require several rounds of testing, where we present additional concepts based on our learnings from the first test.
What Other Services Do You Provide?
As a full-service brand development agency, we offer a range of strategy, creative, and testing services. In addition to naming new products, we perform. Please visit our design, strategy, and testing pages in the top navigation menu for a complete list of our services.
Can clients provide feedback and be involved in the naming process?
As a naming firm, we believe in synergy and collaboration with our clients to develop the best brand and product name. However, we ask our clients to be receptive to the outcomes of our name-testing services.
Do You Offer A Performance Guarantee?
We guarantee a retail performance lift when you engage with SmashBrand for complete product strategy, design, and testing services that follow the Path To Performance™ process.
Our Results.
Explore Data-Driven
Success Stories.
Our clients believe in our brand development integration because it’s proven to work.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.