About You
CPG leaders looking
for guaranteed success.
Whether you’re a leader at an established CPG brand or an emerging one, you’re under pressure to deliver brand and category growth while navigating a competitive and dynamic market. And you know finding the right development partner is crucial.
SmashBrand understands the pain points leaders like you experience because we were in your seats for decades.
The original design of the G Fuel logo and packaging helped us
dominate the market.Cliff Morgan Founder, CEO
Their data-centric approach helped us understand consumer preferences and make smarter decisions backed by real insights.
Darren Linnell Founder & CEO, Aspire Drinks
It's the hand-offs between firms where you lose time, money, and those critical insights. SmashBrand solved that issue for us.
Chris Caron President
We were able to increase our sales velocity by 30% in just 6 months.
Rob Emery CEO, Encompass Health
Their process not just allows us to make smart choices in design, but also build confidence and momentum in our path forward among key stakeholders.
Jon Bellante Chief Marketing Officer
Having never put our product on retail shelves, their data-driven insights optimized our pack for shelf impact, consumer engagement, and sales.
Lyndsey Arnold VP Commercial
Brand/Marketing
Leadership
As a brand marketer, you’re balancing revenue targets with brand equity protection while managing limited budgets and stakeholder expectations. You’re dealing with declining velocities despite increased trade spend, competitive launches threatening share, and retail buyers questioning your brand’s relevance. You need agencies that understand the business realities of CPG, not just creative excellence.
How SmashBrand can help:
- Optimize packaging design and brand identity to drive measurable shelf performance and pricing power.
- Provide rigorous quantitative validation that supports organizational decision-making and stakeholder alignment.
- Eliminate portfolio complexity that confuses consumers and reduces basket penetration.
- Develop innovation concepts with validated trial potential and clear incrementality.
- Execute rapid brand interventions that protect or expand distribution.
Executive Leadership
As the driver of your brand’s growth, you need partners who understand that every initiative must deliver measurable bottom-line impact. You’re managing investor expectations, optimizing resource allocation across your portfolio, and navigating retailer consolidation while justifying marketing spend with demonstrable ROI.
How SmashBrand can help:
- Deliver predictable growth through validated design and positioning strategies.
- Provide integrated brand development that eliminates redundant vendor relationships and accelerates time-to-market.
- Optimize brand portfolio architecture to clarify investment priorities and resource allocation.
- Generate quantitative insights that demonstrate sophisticated brand management to stakeholders.
- Execute performance-guaranteed initiatives that reduce launch risk and maximize resource efficiency.
Founders
You’ve built something from nothing and understand your product better than anyone. You’re focused on breaking through against established competitors, securing retail distribution, and maximizing every dollar while preparing for funding rounds or acquisition conversations. You need partners who understand the transition from startup to scale-up.
How SmashBrand can help:
- Develop retail-ready positioning and packaging that opens doors with buyers.
- Deliver Fortune 500 quality brand development at founder-friendly economics.
- Build distinctive brand assets that maximize enterprise value and support exit preparation.
- Identify category disruption opportunities where established players are vulnerable.
- Provide capital-efficient integrated approach that maximizes impact with constrained resources.
Why
SmashBrand?
We know the results you need to see from your agency partner. Our team is made up of former brand owners and Fortune 100 CPG executives. We’ve sat in your exact seat and faced your challenges. That’s why we built the agency we always wished we had.
Working with SmashBrand, you can rest assured that your engagement will always be:
- Low-Risk, High-Reward:
We offer guaranteed performance. If our designs don’t deliver on the metrics we create with you, we redesign at our expense or refund your investment. - Consumer-Led:
We get to the heart of brands through the people they serve, ensuring the consumer’s voice is always the loudest. - Integrated Process:
Our unified, objective-led workflow combines strategy, design, and testing for faster, more effective results. - Data-Driven:
Every decision is backed by validated testing with 800+ consumer sample sizes—four times the industry standard. - Brandside POV:
We understand your challenges because we were brand leaders ourselves, and we constantly measure ourselves against your KPIs.
No promises. Only guarantees.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.